📋 Descripción del puesto
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels for lead generation purposes. * SEM (Search Engine Marketing) Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for paid search engine marketing campaigns. * SEO (Search Engine Optimization) Research and implement search engine optimization recommendations. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. * Website & Blog maintenance - Produce and publish new content in a creative way. Oversee layout (images, graphics, videos and artwork) Collaborate with professionals (e.g. web designers, marketing executives and photographers) to improve article presentation. Ensure content is up-to-date. Monitor website’s traffic to measure popularity. * OTAs (Online Travel Agencies) Marketing actions – work along the OTA Commercial Executive to align marketing opportunities with each one of them to achieve lead generation.
- Requirements *Fluent in spoken and written English (Mandatory) *Attention to detail *Working knowledge of online platforms like WordPress and SEM/SEO concepts *In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, Google Trends, etc) *High attention to details *Ability to multi-task numerous priorities simultaneously *Highly organized and self-starter *Motivated and Independent but a committed team player * Excelente ambiente de trabajo * Sueldo a convenir * Capacitación permanente. * Swiss Medical a cargo del empleador luego del período de prueba de 3 meses * Otros Beneficios * Horario de Lunes a Viernes de 09.00 a 18.00 hs * Lugar de Trabajo: Palermo Soho